Interview with Arun Sundararajan
As a result of twenty years of change favored by technology, the market is now seeing a different kind of consumer: an individual who knows his/her chances, who knows what is worth owning, and what can be shared instead. This is a consumer who has an influence on business strategies and market development, and who has a responsibility and duty to make the world of consumption more efficient.
by Carlo Alberto Carnevale Maffè
The power grid of tomorrow will be made up of not only technical but also social hubs: because consumers have now become protagonists in the energy sector, by establishing a direct dialogue with suppliers and putting themselves at the center of the network. The unilateral system no longer exists, and providers are learning to deal with the circular economy, discovering new services and means.
by Ije Nwokorie
When we make a purchase, whether consciously or not, we are also buying a brand that represents the company, something which becomes a social status to own or an identification symbol strong enough to make us empathize with the values proposed. In any case, the brand influences our choices. But what will happen now that this pattern has been reversed?
by Massimo Temporelli
Individual ideas, projects, and tools are gathered together under the umbrella organization of the FabLab along with, in all likelihood, a new way of doing business. And so the big brands could soon be facing competition from products created through open innovation, a universe of micro businesses facilitated by digital production, and specialized in customized goods.
by Michele Fossi
Today, companies maintain a continuous dialogue with their customers, who wish to customize (if not actually co-design) a product, using the Internet to check the veracity of each promise, and interact in a personalized way. Thus, this ‘face-to-face’ dialogue reveals the main trends that are revolutionizing the world of marketing in the age of “consumer empowerment”.
by Nicola Lanzetta
There is nothing more dynamic than the market, and the energy market has changed radically in recent years. Today energy consumption is as quick and easy as a click on the screen of a smartphone, and companies must be able to quickly pinpoint what is being sought by customers, venturing also into new territories.
Interview with Alessandro Cattelan
Identikit of today’s consumer: a serial filler of online shopping carts, a geek with a speedy finger for downloading the new app that delivers purchases in a nanosecond, a reader without
a library thanks to the convenience of a Kindle. We asked Alessandro Cattelan if he recognized himself in this profile and we discovered many things, from his love of paper books to his quasi-pioneering attention to energy-saving.
by Luca Salvioli
City governments, large corporations and even the financial world have all understood. Sharing is not an isolated romantic attitude found in society, it is one of the instruments on which the quest for efficiency – as well as profit – can rely. From the pooling of heavy vehicles in Oregon to that of Finnish minibuses, as well as trucks for transporting goods along the American highways: resources are being pooled everywhere, and it is often start-ups that inaugurate the trends.
by Gea Scancarello
There are those who offer their time, others their skills; some give away their excess food, perhaps bought in expectation of a dinner that never happened and which would have gone from the refrigerator to the trash bin. And then there are those who volunteer their living room for sharing an experience: here is a report on the global sharing economy to discover who is using their common sense to make it possible.
by Cristina Gallotti
We all remember the fuss that arose a few months ago regarding the alleged illegality of Uber, which resulted in its being shut down. But what about other start- ups which have become firmly established in our daily lives? Here is an overview of how, and if, the rules are changing for them.
Interview with Joseph Pine
Physical objects alone are no longer enough, we want more. So are companies despairing about that? Not all: the most enterprising businesses have decided to create an experience for their customers, a moment that is related to the act of purchasing but is also connected to other factors: feelings of pleasure, sharing, and the uniqueness of a day. Welcome to the age of the Experience Economy: are you sure you haven’t already experienced it?
by Luca Castelli
Death of the physical music formats (apart from vinyl!), digital use, peer to peer, and streaming: in short, this is the evolution of our approach to entertainment in the Internet age. But it is not just a matter of music formats: smartphones that are increasingly faster and well-designed are multiplying their content and making it accessible at all times. How can you choose from among the huge range of offers available via this pocket-sized device?
by Simone Arcagni
You wrote it but I’ll carry the story on. Gone are the days when, upon closing a book, we’d say good-bye to our favorite character forever, or a movie was truly finished after the words ‘the end’ appeared on the screen. Today fans are re-writing and re-editing, continuing to narrate and live out their passion in everyday life, by participating in events and flash mobs, dressing up as their heroes and sharing these experiences with each other. In a nutshell, something has changed.
by Alice Pace
Let’s forget about futuristic visions of a world of lazy people sitting in armchairs, who are making purchases or doing their shopping and paying via iris recognition software. The universe of buying is much more complex than that: it is a social experience that requires time, people, places, and thoughts. And we are re-designing it precisely so that these basic elements are not lacking. Future scenarios will be far more complex than we think.
by Marco Cosenza
It is not just a geographical problem: sometimes the exclusion of whole sections of the population from the technological world depends on factors such as age, social background, or the actual reasons for using the Internet. Here is a journey to discover the digital divide and the solutions adopted to reduce the gap as much as possible.
by Gianluigi Torchiani
From Chiapas to Cambodia, from Brazil to Europe, energy needs could not be more different. And the same can be said for the solutions. Hence, projects are shaped according to the characteristics of the local territory and customers; and we’re just not talking about electricity. There is an evolution of the market where energy literally goes and meets the users.
by Ignacio J. Pérez-Arriaga and Robert Stoner
The energy issue takes on very specific characteristics when it comes to Sub- Saharan Africa, a region of the world where access to energy is dramatically low and the conditions for expanding the electricity grid are often prohibitive. So here is an overview of viable solutions and the conditions necessary for the development of an electricity market that is also available to the private sector.
by Davide Coero Borga
Large companies occupy an important role in society and their behavior with respect to sensitive issues such as the environment and human rights is being watched closely by consumers who now, thanks to the Internet, can exploit yet another way to make themselves heard: multinational companies have had to pay attention to this online feedback, even at the cost of sacrificing significant revenue.